Our brand: Same story, reinforced
Our new brand identity is refreshed. To reinforce our story, our calling and our vision – which remain unwavering.
In 2018, with the continuing evolution of the Eczellon Story, and growth of its brand, the Firm’s Visual Identity System was refreshed, resulting in a change of logo, corporate colours, brand collaterals and other aspect of the brand’s visual expressions.
The new identity is a product of deep thought, foresight, strategy and creative mastery. A thorough creative journey embarked upon by some of the best in the industry. The process reflected Eczellon’s commitment to excellence and how we manage and deliver solutions for our client’s financing and investment needs.
The Moodboard
Key concepts upon which our moodboard and creative process was anchored:
Balance | Excellence | Challenge & Aspirations | New Dawn | Elegance | Achievement | Leader
The new logo icon of Eczellon was developed from a blended theme of heights and the highest mountains, trophies for achievement, the ocean for expansiveness, the first sunrise at dawn for inexhaustible possibilities, a burst of optimism, a service that radiates excellence.
The essence of Eczellon is found in these and these essence are found in Eczellon.
The colours
Sugilite is an exceptional gemstone of the dark-pink purple colour. It is said to represent the perfection of spiritual love that is of “All That Is”. It’s associated with authenticity and boldness to follow one’s passion, sense of purpose and truths! A positive energy emanates from Sugilite, fostering healing, rebirth and restoration.
Purple combines the stability of blue and the energy of red, and is associated with royalty. It symbolizes power, nobility, luxury and
ambition.
Platinum is a precious metal with the colour range of Grey to Silver-white. A symbol of durability, never tarnishes and, represents enduring relationship and commitment.
Grey is the colour of calm objectivity, deep thought and balance. It represents professionalism in its commitment to diligence and care in execution of duties and responsibilities.
These colours – Sugilite (Purple) and Platinum (Grey) – represent the very essence of Eczellon, and upholds its promise